Currently the presence on the page is minimal, he usually only posts when he has a new video to share and those posts typically only get around 5-25 likes and 1-5 comments, no shares. I really don't believe it is because people don't like the videos, I just think the page is sort of "hidden" and maybe uninteresting to most. The presence that I hope to develop (and that both he and I want to see) includes these main traits; inspiring, professional, positive, fun, romantic, and relatable. As far as communicating with those who come across the page, I really want them to feel welcome and familiar with our goals and motives. I want to make fans and past/future clients to feel like we are friends rather than just business partners. I want to have very open and honest communication so everyone feels like we care and that we are so grateful for their support because we are! My husband and by extension myself are literally following our dream by being filmmakers so I want our communication and page as a whole to reflect that, it's not just about the money. I feel like these goals align with Red Tie's mission to create a fun and relaxed experience for the bride and groom as he captures their wedding day; he believes it is important to get to know the couple so he can capture their essence and personalities in his film. He also likes to document the day as it really happened, yes occasionally he will "stage" the couple or ask them to do something but the majority of the day, he is very journalistic. He captures the couple acting like themselves and all of the cute and unique "in-between" moments. And I think that's what people love most about their wedding video, it was REAL.
Our target audience can generally be described with 3 personas.
A: A 20 year old female who is recently engaged and plans to marry in an LDS temple. She has an adequate budget for her wedding that she and her fiance will be fronting with some help from her parents. Because her budget is somewhat limited, she realizes she needs to make a list of priorities. Her mother suggests she save money by having her aunt (who owns a nice camera) be the photographer and videographer. She doesn't like that idea because she respects professionals and artists and realizes she only gets one wedding day. So, she creates her priority list which would have a photographer and videographer at the very top. She is referred to Red Tie by a friend who follows him on social media. She ends up booking wedding day coverage only and puts the focus on getting coverage of the temple exit as well as shots of her and her new husband. She knows when all is said and done, it comes down to her and the love of her life. She wants to capture their love when it is at it's peak and relive their special day over and over again.
B: A 27 year old female who has been engaged for a while and has a plentiful budget for the wedding. They plan to have a traditional ceremony in a beautiful venue. Although she isn't local, she has seen a few of Red Tie's videos already and has fallen in love with his style and skill. They book his full package and are able to get to know him and and communicate about all their video wants and needs. By the time the wedding arrives, they are familiar with each other and the day goes smoothly. They set aside time to shoot video of themselves and have an energetic and well lit reception full of dancing and fun. When they finally receive their finished video, they are ecstatic and blown away and want to show it off to all of their family and friends. They really enjoyed working with him and are obsessed with their videos so they will refer him to anyone they know getting married.
C: An 18 year old male who is an aspiring filmmaker. He is still learning the ins and outs of his camera and editing software. He hasn't yet taken any post high school classes on film but he plans on enrolling in a college film program. He is a fan of Red Tie Cinema and likes his style and professionalism. He follows his work on social media to gain inspiration and hopefully gain a relationship with him. He may ask in the future if he can tag along to a wedding to watch how he works or even operate a second camera as well to practice. His goal isn't to "copy" Red Tie or steal his business, he really wants to learn grow. He and Dustin can appreciate the new friendship because they have similar interests and goals in life and can help each other reach those things.
My tactic for this Facebook page is to get people interested and to stand out. It's no secret that Utah in particular is infamous for people who buy a nice camera and shortly after proclaim themselves as a photographer. Or those who are well established photographers and then throw in video services as a "freebie". It's difficult to be in this market when you are doing this for a living to support your family and not just as an "easy hobby." Anyway, I digress, my point is that I want to show through Facebook and Instagram that Red Tie Cinematography is one of the top video services in Utah, (I would say the second best but my opinion is biased). We've already been doing some work in the Instagram world and I want to continue connecting the two platforms as well as his website of course. Besides the obvious way of showing his work through the videos we post; I want to show through pictures and posts that he is the most professional, knowledgable, skilled, friendly, and still affordable videographer in Southern Utah and surrounding areas because I believe he is. One of the ways I plan to reach our audience is first simply inviting our demographic to "like" our page. Putting in the time to go out and look for those who might be interested in our work will really benefit my goal. As I said before I also want to post more and not just the films, some personal things, other film related topics, photos of his gear, photos or posts about his travel, posts about people who inspire him and most importantly a post(s) about why HE LOVES WHAT HE DOES. I believe (and hope) after some heavy lifting and late nights, I can really get people to see Red Tie Cinematography as a business they want to support and keep in tabs with.
B: A 27 year old female who has been engaged for a while and has a plentiful budget for the wedding. They plan to have a traditional ceremony in a beautiful venue. Although she isn't local, she has seen a few of Red Tie's videos already and has fallen in love with his style and skill. They book his full package and are able to get to know him and and communicate about all their video wants and needs. By the time the wedding arrives, they are familiar with each other and the day goes smoothly. They set aside time to shoot video of themselves and have an energetic and well lit reception full of dancing and fun. When they finally receive their finished video, they are ecstatic and blown away and want to show it off to all of their family and friends. They really enjoyed working with him and are obsessed with their videos so they will refer him to anyone they know getting married.
C: An 18 year old male who is an aspiring filmmaker. He is still learning the ins and outs of his camera and editing software. He hasn't yet taken any post high school classes on film but he plans on enrolling in a college film program. He is a fan of Red Tie Cinema and likes his style and professionalism. He follows his work on social media to gain inspiration and hopefully gain a relationship with him. He may ask in the future if he can tag along to a wedding to watch how he works or even operate a second camera as well to practice. His goal isn't to "copy" Red Tie or steal his business, he really wants to learn grow. He and Dustin can appreciate the new friendship because they have similar interests and goals in life and can help each other reach those things.
My tactic for this Facebook page is to get people interested and to stand out. It's no secret that Utah in particular is infamous for people who buy a nice camera and shortly after proclaim themselves as a photographer. Or those who are well established photographers and then throw in video services as a "freebie". It's difficult to be in this market when you are doing this for a living to support your family and not just as an "easy hobby." Anyway, I digress, my point is that I want to show through Facebook and Instagram that Red Tie Cinematography is one of the top video services in Utah, (I would say the second best but my opinion is biased). We've already been doing some work in the Instagram world and I want to continue connecting the two platforms as well as his website of course. Besides the obvious way of showing his work through the videos we post; I want to show through pictures and posts that he is the most professional, knowledgable, skilled, friendly, and still affordable videographer in Southern Utah and surrounding areas because I believe he is. One of the ways I plan to reach our audience is first simply inviting our demographic to "like" our page. Putting in the time to go out and look for those who might be interested in our work will really benefit my goal. As I said before I also want to post more and not just the films, some personal things, other film related topics, photos of his gear, photos or posts about his travel, posts about people who inspire him and most importantly a post(s) about why HE LOVES WHAT HE DOES. I believe (and hope) after some heavy lifting and late nights, I can really get people to see Red Tie Cinematography as a business they want to support and keep in tabs with.
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