My Facebook Campaign Idea

As I have mentioned before, I am not super involved with Facebook besides keeping in touch with friends and moms in my community, however I do realize that it is still a very useful and ever changing tool in the social media world and I can't so easily abandon it. Since I couldn't really think of anything I'm vested in enough to start a Facebook page for, I decided that I would like to take over my husband's business page(he is a videographer). I've told him numerous times over the past year or two that he needs to be more active on it to try to reach and connect with more people and gain more followers and exposure. He usually agrees but ends up having more important things to do and let's be honest social media is not his most favorite thing to invest time in. However, knowing the impact that a well structured and maintained Facebook page could have on your business, really urges me to want to help him. I've asked his permission of course and informed him that I would need full control of it and he said yes. I don't have an exact game plan yet but I'm sure we will discuss that in class. I do know that I want to document the current stats of his page now and then compare the growth along the way until the final comparison at the end of semester. My main goals for this is to make his page look more professional yet also approachable. I want to post a video at least once a week as well as other supplemental posts or pictures three times a week. I want to find and organize his target audience and figure out how to reach them better. I hope to develop better relationships with his fans, past clients, and those who may become future clients. I want to get more eyes and "likes" to his page to hopefully build more familiarity with not only his business but also with Dustin as a person. I'm actually really excited for this project and I hope I can make an impact in some way.