Facebook Page Ad

As a reminder, I'm taking over my husband's business page, Red Tie Cinematography. I chose an ad to direct more traffic to our website because that's where all of his videos are and the form to contact him directly. I kept the ad focus within Utah because that's where the majority of our clients come from. I also chose a photo of Dustin rather than his logo because I wanted it to be more personal and add a face to the business. I also opted not to choose a photo of a couple he has filmed because it is hard for perspective clients to "picture themselves there" being filmed rather than seeing two strangers. I also decided not to do a video ad for fear of people not wanting to put in the time to linger and watch it. I kept the ad very simple and quick and included a call to action- "book your special day now!" At this time, we can't run the ad but I hope in the near future we can and see how successful it is! Here are my screenshots: