I just wanted to write a brief update on how our business page is doing! I have to admit, I haven't been doing as much with it as I was wanting but I'm going to step it up! So when I gave the presentation in class, I think the page was at 500 likes or maybe 504, something close to that. In the past few weeks, we have gained 50 new followers which isn't really a lot but comparatively speaking of his page as a whole, that's the most growth we have seen for a long time! I've been looking into the metrics of the page to find out when the best time to post is, who is liking our posts, which posts were the most popular, ect. I also posted a photo of Dustin and our daughter on the page and it got a very positive response!
I have also been trying to look at other videographers fb pages to see what they are doing, how often they post and what's working for them. Of course, I'm not trying to say that I want to copy what everyone is doing but I do think it is helpful to look at other sources and figure out what's going to work and be successful for you personally. I noticed that some people post twice a day or every day, I think right now for our audience and content, that is too much. I'm wanting to start out at posting every other day and maybe build off from there rather than going from posting once a week or every two weeks to suddenly bombarding people! In addition to me taking over the Facebook page, my husband has been revamping his Instagram as well to make it more presentable and easy to look at. This will also help cross promote between the two pages if they are consistent with one another.
I am still trying to figure out how to get people to actually click like on the videos. I shared one yesterday around noon which was supposedly a peak time and included a question of "what do you think?" and "if you love it, share it with your friends!" and it got 4 likes, FOUR. And one of those was my personal account, ugh. I know it's silly to get frustrated about a "like" in a virtual world where it really doesn't mean anything, but I guess when it's your (meaning my husband's) art, passion, and livelihood; it does sting a little. It's okay though, just have to brush it off and keep trying and maybe after a while or after this project, we will conclude that FB just isn't for us and maybe it just doesn't work for this type of business. There are lots of outlets to advertise and share your work with the world, it's just about finding where you fit in! Heading back to the think tank!
Holly, I have noticed a lot of the same things you are noticing. I am wondering how many of my followers actually see the things i am posting on their everyday feeds. I mean i have 800 friends on facebook but i know for a fact that i don't see everything each of them posts, (thank goodness) but at the same time how do i make sure that these videos and pictures are showing up to my viewers. It really is frustrating when some weeks you have 700 views and others you get 200. I am not overly upset about it but it does leave me wondering why sometimes it works and other times it doesn't. Any way if you figure it out i would love to hear what you have learned or found out.
ReplyDeleteHayden,
DeleteThanks for your response! Social media is just weird.. I don't know if I will every fully "figure it out" ha ha. I remember in high school, every night I would scroll down my Facebook feed to stay caught up with all the posts from most recent until I reached the things I had already seen. That was really easy to do then because I had maybe 100 friends and there weren't ads or other random posts that pop up because your friend "liked" it. I never scroll my feed anymore, does anyone really? And that's what you're saying is that people don't really peruse on Facebook that long anymore so what are the chances of your post being seen unless it does happen to be one of the first 2 or 3 things that they do see on their home feed when they look for a minute? Maybe that's why so many businesses have to do ads and boost posts so it plants it right in front of them. Sorry, I've rambled on a bit.. I'm just going to keep doing my best with this and see if it really does make a difference in his business because he has honestly never gotten a client from Facebook or Instagram and he is staying fairly busy without so who knows! Thanks for your comment!
Holly, I have noticed a lot of the same things you are noticing. I am wondering how many of my followers actually see the things i am posting on their everyday feeds. I mean i have 800 friends on facebook but i know for a fact that i don't see everything each of them posts, (thank goodness) but at the same time how do i make sure that these videos and pictures are showing up to my viewers. It really is frustrating when some weeks you have 700 views and others you get 200. I am not overly upset about it but it does leave me wondering why sometimes it works and other times it doesn't. Any way if you figure it out i would love to hear what you have learned or found out.
ReplyDeleteHolly, So here are a few tricks I have discovered. Facebook is basically useless by itself. 1- You HAVE to have a blog. The google people LOVE information. So your hubby needs to post a short paragraph with video weekly basically a tip/trick about videography. Then you have to open an Instagram account. Reference the blog on your bio on Instagram. The best way to post to Instagram, are three posts in morning and three posts in the afternoon. The best time to post for FB is between dinner and bedtime. And as if that weren't enough you must Twitter. (Which I have to say is my least fave medium.) but Tweet away as much as you possibly can. Social Media is a Math Algorithm, you just have to play the game. The Blog, FB, Instagram and Twitter can all be interwoven - and keeping up with that is a trick. I have to tell you - I have to be organized or it just seems like I'm wasting my life on my phone.
ReplyDeleteThanks for your update - and I hope these help -
Mary Bundy
Hey Mary!
DeleteThanks so much for reading my update and responding with some helpful feedback! It is really easy to get discouraged in the social media world, it's a definite love/hate relationship. My husband hates it all! He really wishes he could run his business and get clients without it but he's realizing (grudgingly) that this is the world we live in and this is how the "system" works if you want to keep up with everyone else. Btw he is 9 years older than me so not so much into the social media stuff like I am, he didn't grow up with any of this stuff so it's hard for him to get "in it." We have talked about starting a blog except I know I would have to run it! I agree about Twitter, I think it is so stupid and a waste of time.. may be a while before we convince ourselves to get on board with it. Thanks again for your advice, I appreciate it!